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NEWS

Mar

02

Scotiabank all in for National Youth Cup

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Senior Manager of Marketing at Scotiabank Lisa Cole presenting the sponsorship cheque to Chair of the Youth Committee Renaldo Gilkes and Senior Vice President Captain Al Walcott.

With the Scotiabank National Youth Cup already underway, details for the international financial institution's sponsorship were revealed just yesterday. During a media conference held at the Barbados Football Association's Wildey headquarters, it was announced that the island's governing body for the beautiful game was given a $20,000 helping hand for the second year of the tournament.

Senior Manager of Marketing at Scotiabank Lisa Cole handed over the sponsorship cheque just after telling members of all the major media outlets in Barbados that the partnership fell right in line with their mandate to support both youth and sport. “It feels really great to be on board. We at Scotiabank are pleased to be able to sign on as title sponsors for the tournament which gives us a two-fold benefit, in that we get to solidify our commitment to the youth and cement our connection with sports. While this would be our first youth football partnership here in Barbados, as you heard, our counterparts regionally and internationally have long been using football to connect with our stakeholders. In 2015, Scotiabank became the first official partner and bank of CONCACAF and became the title sponsor of the Champions League and Caribbean Nations Cup at that time so our international association with football is strong.” Cole said.

Echoing her sentiments, Senior Vice President of the BFA Capt. Al Walcott said that it was an exciting time in local football and that the association was grateful for the assistance in developing the game. “We at the BFA are excited about this partnership with Scotiabank, as you know, Scotiabank is also a partner with CONCACAF and they have also been involved with youth sports through Kiddie Cricket. So for us to have Scotia coming on board with the BFA to support our youth tournament and the youth development of the game, we find it to be an exciting venture and we hope that this partnership will continue for some period of time.” Walcott said.

Going on to say that the bank has been able to carve out a niche of their own with respect to youth and sport in the region as they have been sponsors of the Kiddie Cricket programme for close to 20 years, Cole said that branching out to football in Barbados was only natural. “Our hope us that the Scotiabank National Youth Cup will demonstrate to the youngsters that there is support for their endeavours in football. We understand that sports is a great connector and football is one of the world's biggest spectator sports. That too makes this partnership with the BFA a great fit.” she said.

After a commemorative signing of a football to signal the start of the partnership, Scotiabank officials, members of the media and BFA staff took a tour of the stadium to see the progress of the ongoing work.


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